1. Digital marketing agencies that specialize in law firm marketing are familiar with professional marketing and advertising guidelines for your respective jurisdiction
At Law Firm Marketing Canada – we’ve had clients in Ontario come to us who have faced disciplinary action or been warned by the Law Society due to advertising practices undertaken by their previous digital marketing agency vendors who unbeknownst to them – were not familiar with the Rules of Professional Conduct.
In Ontario especially – the marketing and advertising of law firms and lawyers is heavily regulated by the Law Society of Upper Canada. Most law firms and lawyers are not aware that most digital marketing agencies are not familiar with the professional guidelines that dictate the marketing and advertising of legal services in different jurisdictions. For this reason, hiring an experienced law firm digital marketing agency that is not only experienced in digital marketing but as well as legal marketing guidelines is an asset for your law firm. This also reduces the potential for any disciplinary action your firm may face with respect to the marketing and advertising of your law firm or practice.
2. Law firm digital marketing agencies use tactics that are already tried, tested and true instead of wasting advertising dollars “testing” on what works and doesn’t work for law firms.
At Law Firm Marketing Canada – we have taken over PPC campaigns from previous non-legal digital marketing agencies who have handled our client’s PPC advertising campaigns. You would be amazed at how much “testing” and “guessing” is implored by digital marketing agencies who do not understand law firm marketing which subsequently ends up wasting your law firm’s valuable advertising dollars. From using bid strategies or keywords that do not make sense which result in poorer quality leads or using keywords that outright defy law society rules – we’ve seen it all.
This is another reason why it’s more advantageous to hire a digital marketing agency that specializes solely on digital marketing for law firms and lawyers.
3. Law firm digital marketing agencies understand the difference in B2B marketing versus B2C marketing of law firm business development.
Unless you’re a marketing agency that specializes in law firm marketing – most digital marketing agencies do not realize that there is a different in marketing tactics required for law firms based on whether the majority of your business comes from business to business referrals or consumer referrals. For example a corporate law firm would require more B2B marketing tactics than B2C marketing tactics – and would require a very different digital marketing strategy than a family law practice or personal injury law practice for example.
Hiring a legal digital marketing agency or law firm marketing agency who is experienced in the difference in B2B marketing versus B2C marketing can only further enhance and improve your digital marketing success.
If you are in need of a legal marketing agency – contact Law Firm Marketing Canada today and speak with one of our experienced legal marketing consultants for a free initial consultation. We have helped law firms across Canada and the United States with their digital marketing efforts and have a 5-star rating on Google.
Call 416-525-7717 or fill out our consultation form to book a free consultation today.