In addition to word of mouth referrals, a website is your law firm’s greatest lead generating channel. In order to track the effectiveness of any marketing campaign you’ll need to make sure that the desired actions you wish users to take on your website are always monitored and reported in Google Analytics. These desired actions are typically referred to as “conversions” in the digital marketing world.
Online video advertising is currently under-used in the legal marketing space here in Canada – yet more prevalently used in the United States. There are many benefits to investing in video collateral to market and advertise your law firm or law practice. Firstly, you’re able to rank your videos for searches being conducted on YouTube. YouTube is currently Canada’s second largest search engine – so having a video presence is almost essential now for law firms.
On February 23, the Law Society of Upper Canada released a Fact sheet that discussed the new referral fee policy. The Convocation agreed that in addition to further strengthening advertising rules for lawyers there was also a need to establishing a cap on lawyer and/or paralegal referral fees.
Digital marketing experts who specialize in digital marketing for law firms are an asset to any law firm for many reasons. Read more on why you should hire expert digital legal marketing or law firm marketing consultants to market and advertise your law firm.