Social Media Marketing for Law Firms
Social media marketing is a great communicative channel for any business – including law firms. Social media marketing can help facilitate marketing objectives such as branding, awareness, lead generation, public relations, story telling and more. However, it’s important that you are posting routinely as well as consistently with regards to tonality, branded images, content, etc. There really is a methodology to this madness – and luckily experienced legal marketers such as ourselves can help make sense of it all.
Hiring a social media marketing agency to help you with your social media marketing allows you as a lawyer to focus on more important things such as growing your practice and focusing on your clients. At Law Firm Marketing Canada – we have over 15 years of experience in managing social media profiles for law firms and lawyers.
In addition to our extensive social media marketing knowledge – we also have a deep understanding of law society rules for different jurisdictions on how you can advertise your practice. Hiring an agency who is familiar with these rules ensures that your marketing message as well as social media advertising tactics are in line with regulatory rules.
How Social Media Marketing Can Benefit Law Firms
Drive awareness: By posting routinely and using paid media to sponsor your content to your intended audience – we can drive a lot more impressions for your business than other paid platforms on a much lower cost.
Grow website traffic: Using paid ads on social media platforms and posting regularly on your social media profiles, you can expect to see both direct traffic as well as social media traffic increase on your website.
Generate leads: Social media marketing also can generate leads for your practice. We have extensive experience in driving leads for law firms and lawyers using paid advertising on social media platforms for a variety of different practice groups.
If you are a lawyer or a law firm and looking to add social media marketing to your marketing mix – contact us today for a FREE consultation. We would be happy to provide you with a FREE audit of your existing social media marketing strategy – and make recommendations on how we can further enhance your social media marketing strategy to help drive awareness, grow your website traffic and subsequently generate leads.
We understand that you may already have in-house help with your marketing and will work with you and your team to finalize a custom social media marketing solution that makes the most sense for your practice that frees up your personal time (and your marketing team’s personal time) – and will generate real results.