Inbound Marketing for Law Firms
The core of any inbound marketing strategy for law firms begins with producing and distributing high quality content that truly resonates with your target audience. The purpose of creating high quality content is to guide your audience with useful information, establish your trust and credibility, and commence building a virtual relationship. If done correctly, the users who download this high-quality content from your website will go from prospects to customers.
Is Inbound Marketing Right For My Law Firm?
Most of your clients find that legal issues can be rather daunting and perplexing. In fact, keyword research on Google indicates that a lot of legal research is being conducted online by your potential clients before they decide to hire a lawyer. Being able to capture users in this moment of research is a great way to establish yourself as a thought leader in your area of expertise. And the best way to do this is to produce high quality content (such as ebooks, webinars or other types of informational packages) in an effort to generate visibility for your law firm while users are conducting their online research. For example, a family law practice would benefit greatly from producing eBooks such as 25 Things to Review and Finalize Before Drafting a Separation Agreement. Without giving actual legal advice in the eBook, lawyers can use this type of content to provide users with useful information, but also include some calls to action within the content to get users to call you should they need the services of a family lawyer.
Why Inbound Marketing Works Well With Social Media Advertising and Pay Per Click Advertising?
We do not recommend that inbound marketing be used as a stand-alone advertising tactic for your law firm. In fact, most law firms who are running PPC campaigns as well as social media advertising campaigns at the same time see a greater increase in leads for their law firms.
How Can Law Firm Canada Help You With Inbound Marketing?
In order to execute an effective inbound marketing strategy, Law Firm Marketing Canada will help you understand what your sales funnel is – and based on the nature of your law practice, will give you advice on the type of content that needs to be build on your website to target users who are at the top of your funnel, middle of the funnel as well as bottom of the funnel.
From here, we will create and execute a plan for producing content using keyword research and what types of topics are trending on Google, distribute the content online using paid media tactics, convert increased traffic into leads – and finally, turning those leads into clients.
For more information on how we can help you with your inbound marketing strategy, contact Law Firm Marketing Canada today.