Pay Per Click Advertising for Law Firms
Did you know that personal injury lawyers have the highest cost per click (CPC) compared to any other practice group? Some CPC’s in major competitive markets can have CPC’s of almost $200/click or more. But did you know that if some of your key PPC metrics are performing well – you can bring your CPC’s down substantially? This happens when you have excellent landing pages and a tight group of keywords that have a higher conversion rate to name a few.
With lawyers having to deal with high CPC’s on Google Adwords – it’s very important that your law firm’s Pay Per Click Advertising provider is only bidding on terms that drive awareness smartly (i.e. not overspending on phrase match terms that can burn through your daily budget) and on keywords that are known to drive conversions and leads. Driving leads also means ensuring that you have high impression shares on Google and Bing for your relevant search terms as well as top positions.
There are also elements to your landing pages that can help increase the number of leads to your website that we know works for law firms and legal professionals – such as multiple conversion points, free consultation buttons and more.
At Law Firm Marketing Canada – we have over 15 years of experience in helping legal professionals and law firms grow their client base by managing effective Pay Per Click (PPC) campaigns across the country for a variety of different practice areas. We know what keywords convert on both Google and Bing – and drive leads with relatively low CPC’s and cost per leads (CPL’s). Over time, we make sure your campaign is continually optimized so that the only metrics that increase are impressions, clicks and leads and that the only metrics that decrease are CPC’s, CPL’s and cost.
We have extensive experience in dealing with Adwords and Bing campaigns – and have figured out the formula for driving leads on healthy spends that encompass both search and display networks.
Contact Law Firm Canada today for a FREE audit for your existing Pay Per Click Advertising campaign (PPC campaign) and let us help you grow your leads.We can audit your existing campaign, provide recommendations for improvement and even manage your PPC campaigns for you.