Content Marketing for Law Firms
Nowadays, whether you’re a small, medium or large sized firm, most law firms will have a content marketing strategy. At the heart of any content marketing strategy, a law firm website that is designed for optimal leads or conversions will have many service pages built out on their website, created utilizing keyword research through the Google AdWords keyword tool. Additionally, these websites will have frequent blogs being posted to their website, addressing topics that are being asked on Google or in frequently asked questions.
Writing Style for Law Firm Websites
Law Society guidelines prevent lawyers from giving legal advice on their website – and rightfully so. You must also remember that the majority of users who are reading the content on your website are potential clients who perhaps don’t have a deep understand of legal terms as you or your legal counterparts do. For this reason, we recommend that the content on your website be written in a very simple format that the average user can understand. Users wants information quickly and succinctly – they don’t want to be reading through treasure troves of information in a style of writing that is very complex to comprehend.
How Law Firm Marketing Canada Can Help You With Your Content Marketing Strategy
Establishing your brand as a thought leader online and generating awareness should be at the forefront of your content marketing objective. At Law Firm Marketing Canada, we have helped hundreds of law firms with their content marketing strategy. Not only can we create one for you, but we can also execute it for you. Our content marketing expertise has helped all types of law firms from many different practice areas increase their website traffic, increase awareness for their law firm online, and increase their number of online leads.
For more information on how Law Firm Marketing Canada can help you, contact us today for a FREE consultation and one of our legal marketing experts will be happy to assist.